His Eros Distributors is the largest overseas Hindi film distributor commanding over 70% of the market. He's practically responsible for the new trend where films are made specifically for Asian Indian viewers. But a restless Lulla couldn't rest on his laurels.

While relaxing on a Mediterranean cruise, Lulla had a brainwave. Result? B4U - the premium digital channel. Teaming up with L N Mittal, the steel magnate & Gokul Binani, the metal trader, Lulla fashioned a slick musical offering that shook up established giants like MTV and Channel V.

Success bred more success and Lulla has broadened his fare, dishing out glossy Bollywood-driven content. Sure, there's no lull time with Lulla around.